In newer state-of-the art supermarkets, greeting card departments are positioned prominently, setting the tone for the store's nonfood offerings like a centerpiece at a dinner party. Not only are these distinctive sections located in central, high-traffic locations, but they also serve as the hub for related categories such as party goods, floral, gift items, photo frames and albums, stationery and candles. Some retailers, like Giant Eagle, Pittsburgh, have even incorporated do-it-yourself ...

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