In newer state-of-the art supermarkets, greeting card departments are positioned prominently, setting the tone for the store's nonfood offerings like a centerpiece at a dinner party. Not only are these distinctive sections located in central, high-traffic locations, but they also serve as the hub for related categories such as party goods, floral, gift items, photo frames and albums, stationery and candles. Some retailers, like Giant Eagle, Pittsburgh, have even incorporated do-it-yourself ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.