The cereal-bar category experienced exceptional growth in the past decade, with the number of food-bar products increasing greatly between 1990 and 1999. As a possible indication of consumers' tastes, General Mills' new Milk 'n Cereal bars are selling so quickly the company has had to limit the number that retailers can order. However, the crunch is easing now. The snack bar/granola bar category came about as a convenience food superceding bulk granola -- the grain, nut and dried-fruit mix ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.