To fortify sales in the children's cereal section, retailers are stepping up their advertising and seeking more joint promotions with manufacturers. Cereal boxes with psychedelic wrappers and toys, games or gadgets inside are predicted to be the fastest sellers, especially when they are advertised on Saturday morning or weekday afternoon cartoon shows, retailers report. Cereals based on the latest blockbuster hit or hot toy also sell well, at least for a limited time, retailers find. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.