LOS ANGELES -- Certified Grocers of California here marked its 75th anniversary with a billboard campaign that featured its private-label lines. The member-owned cooperative's statewide promotion used 206 billboards in major cities. The four-month promotion, which finished late last month, included three billboards that promoted Certified's Springfield and Golden Creme private-label products. A fourth billboard resembled the top of a grocery bag, with a printed question: "Where does your ...

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