Supermarkets are fine-tuning and expanding promotions that offer a free 32-cent postage stamp with the purchase of a greeting card. Free stamp programs, usually promoted in ads and circulars or in-store signage, have pumped up incremental card volume at a number of chains, including Grand Union, Wayne, N.J. which has expanded its free stamp program; the Atlanta division of A&P, Montvale, N.J., which has started electronically dispensing a coupon for a 32-cent stamp; and Pathmark Stores, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.