Grocery chains are enjoying lucrative sales from bargain- book promotions that generate about 40% margins and strong sell-through, according to general merchandise executives and book suppliers. The power of bargain books was clearly evident earlier this year at Tops Markets, when the Buffalo, N.Y. chain moved $300,000 in products in a four-week promotion, according to a supplier. "Tops set up a total of 150 four-by-four bargain-book shipper displays companywide at high-traffic locations. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.