Supermarkets are spiking their general merchandise revenues with special off-shelf displays and promotions of food storage containers. General merchandise buyers surveyed by SN said they are using large pallet presentations and endcaps packed out with tiers of different styles, shapes and colors not only to stimulate impulse sales, but as a way of competing with mass merchandisers. In a move that sharply spiked its food storage container volume, Penn Traffic Co.'s 36 corporate Riverside ...

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