Seasonal greeting cards and gift wrap will not be the only general merchandise items promoted at supermarkets this holiday season. Personalized giftware, books, cameras, toys and plush animals also will be highly visible. Such merchandise will be featured at peak front-end areas and high-traffic seasonal sections to boost impulse sales and alert shoppers of their availability. In addition to offering a wide assortment of holiday bows and wraps, greeting cards, light sets and tissue papers, ...

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