Commonly held wisdom in the industry is that in-market, independent operators have a considerable advantage that should assure their future, assuming they can properly exploit that advantage. And that wisdom is backed by a lot of actual fact. After all, market forces that have driven large-scale food retailing toward concentration are now resulting in chain stores that are more and more homogenized in their product, look and marketing efforts. So, in-market operators can use the very fact ...

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