Less manufacturer promotion and high retail prices are to blame for flat cereal sales, according to grocers, and with the exception of slight increases in adult cereal movement, overall sales have remained fairly steady over the past year, they report. "It is still a very price-sensitive category," said Jim Bent, owner of Bent's Family Foods in Camp Point, Ill. Most shoppers are not interested in $4 per box cereals, but their "eyes light up" over private-label and lower-priced bagged ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.