Diapers play a large role in the grocery channel's baby aisle destinations, with many retailers now offering their own store brand and special deals through baby clubs. Jeff Lowrance, a spokesman for Food Lion, said "Food Lion diapers do well for us. The quality of our diaper is comparable to the national brands, making it a value to our customer. Our retails run from 23% to 30% below the national brands." Retailers must promote the category often to remain competitive in the market, ...

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