The quest to improve market share in the diaper category has led companies to provide value-added features. introduction of baking soda the previous year. Drypers also has exclusive use of the Sesame Street logo on its diapers, bags and wipes, another value-added feature. Proctor & Gamble, Cincinnati, added a "Gentle Touch Liner" to its superpremium Pampers brand during the summer of this year. The diaper, which contains petrolatum as its major ingredient, has been shown to alleviate ...

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