The quest to improve market share in the diaper category has led companies to provide value-added features. introduction of baking soda the previous year. Drypers also has exclusive use of the Sesame Street logo on its diapers, bags and wipes, another value-added feature. Proctor & Gamble, Cincinnati, added a "Gentle Touch Liner" to its superpremium Pampers brand during the summer of this year. The diaper, which contains petrolatum as its major ingredient, has been shown to alleviate ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.