For many supermarkets, the landscape has changed for shared-transaction-fee programs, perhaps permanently. Not long ago, supermarkets could take advantage of revenue-share programs for rental product from two suppliers: Rentrak Corp., Portland, Ore., and SuperComm, Dallas. Many liked the SuperComm program because it was designed for the supermarket class of trade. One of the biggest concerns of retailers at the time was that new releases were available from a limited number of studios. Now ...

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