Though it's been more than 10 years since supermarkets first began experimenting with baby clubs, the concept is still in the toddler stage. "Developing a strong relationship with the customer through the baby aisle is an opportunity we still haven't fully realized yet," said Kimberly Coiner-Moyle, executive director of Catalina Marketing, St. Petersburg, Fla., whose company partnered with retailers in developing the first such programs a decade ago. However, she said, retailers who can ...

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