Promotional talent scouts have discovered a licensing star they overlooked until a couple of years ago, and it's bakeries in supermarkets. A case in point: a radioactive lizard called Godzilla, the dinosaur movie from Sony that opens May 20 across the nation. Expected to be one of the most heavily promoted entertainment properties of 1998, the Godzilla blockbuster is being counted on by suppliers of cake decorations to keep revenues from licenses roaring ahead in double digits. What's on ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.