Despite the thriving box-office receipts this year, retailers are hesitant to give second chances to licensed entertainment properties that disappointed them in the past. While retailers polled by SN said they have cut back on licensed nonfood products because the risk of a licensing dud is too high, they still incorporate a modest array of the latest licensing trends in stores. "We've tended to cut back because some of the licensed products didn't perform as well as they should have," ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.