Of all the buzzwords that are fashionable nowadays, the most compelling is interactive branding. For marketers, it's an exciting way to build brands and help retailers brand their stores at the same time. Interactive branding refers to the interaction between shoppers and packaged goods in the store. This one-on-one relationship, which often involves special displays, gives value to the brand and to the shopper. It's gaining favor because merely following traditional marketing methods ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.