There's been a lot of progress in electronic marketing over the years. But there's a lot of important work to be done for more progress to take place. First of all, these in-store promotion programs will not reach their full potential until makers of packaged goods get more involved in the design of the systems and the analysis of the captured shopper data. Not enough of this activity goes on today. At the same time, marketers are reluctant to commit brand dollars to electronic marketing ...

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