There's no question that widespread grocery shopping via interactive television would shake up the traditional food business. So the real questions are: Is this scenario likely to happen? If so, when? Should manufacturers and retailers get involved? If so, how and when? This subject was one of the more provocative ones presented last week at the annual executives conference of the Grocery Manufacturers of America. (See story on Page 11.) Geraldine Laybourne, president of the cable channel ...

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