There's no question that widespread grocery shopping via interactive television would shake up the traditional food business. So the real questions are: Is this scenario likely to happen? If so, when? Should manufacturers and retailers get involved? If so, how and when? This subject was one of the more provocative ones presented last week at the annual executives conference of the Grocery Manufacturers of America. (See story on Page 11.) Geraldine Laybourne, president of the cable channel ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.