Pessimists and procrastinators agree that there are no easy solutions to complex problems. Meanwhile, optimists and initiators don't agree. They argue that no matter how hard the problem is, the formula to solve it is easy. One, identify the problem. Two, figure out how to solve it. Three, solve it. In the stirring words of that sneaker maker, "Just do it." That's precisely what the grocery industry is now doing. That's precisely what will enable Efficient Consumer Response to succeed. To ...

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