Let's see if we've got this future thing figured out. Nothing is going to be like what it is today, right? The marketing of branded packaged goods to consumers through the overstored retail trades is facing radical overhaul in real time. Even brands are caught in the cross-fire between value-seeking consumers and the allure of private-label products. Some radical predictions: Most traditional supermarket operators are sure to go out of business. The big guys will survive by showcasing ...

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