There's no question that data base mar-keting is a rising star nowadays. It offers trading partners a sophisticated way to work together. Their mutual goal, of course, is to increase the sale of branded products in supermarkets. But here's the problem: each trading partner is working on data base marketing separately. Retailers want to increase store loyalty; manufacturers want to increase brand loyalty. There are very few joint projects, and that's too bad. Unless that changes, the real ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.