Industry experts have observed that there are several methods available to supermarket retailers that want to combat rising warehouse-club store sales: promotions more creatively, not simply as a price-related activity. Ensure the promotion encountered is an actual promotion. Make sure promotions are mounted to build equity, not a short-term bump; promotions should be continuity efforts. Add excitement with merchandising, sampling and new items. In-store theater works for some grocers, and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.