ORLANDO, Fla. -- Winn-Dixie's Orlando division here has doubled its front-end candy sales by adding special merchandising baskets at the checkouts. "They're attached to the top of the racks; they're right on top of the candy and gum racks themselves," explained Michael Russell, a grocery buyer for the division, which operates 106 stores. "We're able to double or triple the candy items we're putting on display. And we're probably getting twice the candy sales. We've definitely seen some ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.