MEQUON, Wis. -- A Piggly Wiggly store here has found that putting a tableful of all-occasion cakes upfront by the checkout stands can triple their sales. The 8-inch, single-layer rounds are such impulse items that the company decided to capitalize on that quality, and make sure customers are tempted before they can get out of the store, said Paul Godin, owner of the single-unit Piggly Wiggly in this Milwaukee suburb. The cakes are also offered in a self-service case in the bakery, which is ...
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