MADISON, Wis. -- As consumers heating their barbecues, the Wisconsin Milk Marketing Board is firing up a new, national, in-store promotion that highlights an all-American grilling favorite -- the cheeseburger. Created to warm up cheese sales in the supermarket dairy and deli departments, the promotion offers retailers a kit, available in two versions, for the deli and dairy departments. It contains 150 recipe take-ones, two price cards, a cling banner, a helium cheeseburger balloon, a ...

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