MODESTO, Calif. -- Bring in the kids, and the parents will follow. That's precisely the aim of the "SuperFriends" store-tour program at Save Mart Supermarkets here, and officials said they have evidence it is working. "Children bring their moms over to the seafood department and they look for the person that showed them the lobster. They ask to see the SuperFriend and the other associates who showed them their departments. Those kids act like they've made friends for life, and when they're ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.