Just how much promotional support should be devoted to the baby aisle, and what kind? A lot of supermarket baby aisle managers are asking themselves that question as they look ahead in 1995. It is an increasingly important question, because getting people to shop in the supermarket baby aisle is getting more difficult all the time as competition from other classes of trade continues to bear down. And what makes supermarkets' promotional decisions trickier is the fact that the major baby ...

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