ATLANTA -- Marketers of prepared foods and the supermarkets they sell them to need to do a better job of marketing the convenience advantages of these products. That is according to Philadelphia-based supermarket consultant and market researcher Mona Doyle. "Call it 'consumer-driven,' call it 'on-target': Refrigerated foods are in sync with where consumers are, and interest in foods that are fresh and healthy is very much alive. Nevertheless, from where I sit, American consumers have not ...
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