MADISON, Wis. -- Participating in a display contest sponsored by the Wisconsin Milk Marketing Board, retailers in Wisconsin sent their chocolate milk sales soaring, some up as much as 300%. Headlined "Eye Love Chocolate Milk," the WMMB promotional effort featured an outer space-looking character with multiple eyes that held a glass of chocolate milk in one hand. Retailers were supplied with colorful, 4-foot cardboard cutouts of the character to use with their dairy displays. "The creature ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.