ST. LOUIS -- Ralston Purina Co. here is reformulating and repositioning its Chuck Wagon brand of dry dog food in a multimillion dollar effort to recapture lost sales. Stampede. According to Information Resources, Chicago, for the 52-week period ended Dec. 5, 1993, the dry dog food category had supermarket sales of $1.5 billion, a decline of 0.9%, while Chuck Wagon had a market share of 1.6%, and sales of $23.7 million, a decline of 20.6%. The re-stage restores Chuck Wagon's original ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.