New scientific approaches to smoking cessation may not only extinguish additional tobacco sales from supermarket courtesy counters, but may also cut into sales of all the nicotine patches, gums and lozenges currently offered in the pharmacy. Several initiatives are nearing reality. Pfizer's Varenicline is a pill designed to deactivate the nicotinic receptor in the patient's brain to reduce both the severity of cravings and nicotine withdrawal symptoms. Kate Robins, director of media ...

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