Ten years ago, Lees Market in Westport, Mass., decided to stop putting out a circular, reasoning that publishing weekly specials encouraged cherry-picking. Managers reluctantly brought it back six months later. Not only had sales faltered, but the one-unit, upscale store's big spenders said they wanted it, too. "They didn't care about prices per se," owner Albert Lees said. "They were looking at it as a meal planner." All retailers fantasize about it -- discontinuing their most expensive ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.