Ten years ago, Lees Market in Westport, Mass., decided to stop putting out a circular, reasoning that publishing weekly specials encouraged cherry-picking. Managers reluctantly brought it back six months later. Not only had sales faltered, but the one-unit, upscale store's big spenders said they wanted it, too. "They didn't care about prices per se," owner Albert Lees said. "They were looking at it as a meal planner." All retailers fantasize about it -- discontinuing their most expensive ...

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