Private-label introductions, merchandising and promotion are taming the mass merchandising beast and allowing supermarkets to hold their own in the baby wipes category. While little ground has been lost to the roaring category killers, grocers admit they're having to react quickly to protect their margins. Baby wipes are important to retailers because they help offset potential losses on diapers, already an aggressive supermarket vs. mass battlefield. Often, these baby items are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.