Private-label introductions, merchandising and promotion are taming the mass merchandising beast and allowing supermarkets to hold their own in the baby wipes category. While little ground has been lost to the roaring category killers, grocers admit they're having to react quickly to protect their margins. Baby wipes are important to retailers because they help offset potential losses on diapers, already an aggressive supermarket vs. mass battlefield. Often, these baby items are ...

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