Supermarkets are working diligently to prevent mass merchandisers and warehouse clubs from leaching sales in the detergent category. While the vast majority of laundry detergent is still sold in supermarkets -- more than two-thirds, according to Information Resources Inc. -- mass merchandisers continue to make inroads, primarily by targeting the category with hot front-page features using detergents as loss leaders to draw shoppers into stores. Laundry detergent sales in supermarkets ...

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