Retailers are stocking the cleaning aisle with larger sizes to compete with mass merchants, but this short-term strategy falls short of a real solution. It may be that a new paradigm is needed to sell cleaning supplies -- including detergents -- in supermarkets. A new approach might include recreating the cleaning aisle as a solution center and/or repositioning these items as a convenience category. Chris Hoyt, president of Stamford, Conn.-based Hoyt & Co., a marketing and consulting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.