On a recent Friday night, Marcia Isakson stopped at her local H-E-B in Austin, Texas, and picked up a rotisserie chicken, macaroni and cheese, fruit salad, biscuits and a gallon of iced tea for a family meal that cost $12. But, she never left her car. Rather, Isakson used H-E-B's new Good to Go! concept -- a full-service, dine-in cafe that also features a take-out, drive-thru window. "It's the same price as taking my family out to McDonald's and it's better food for them," Isakson said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.