KULPSVILLE, Pa. -- Clemens Markets here will launch a frequent-shopper program this Wednesday that will vastly improve its ability to track and influence consumer purchases. Shoppers will scan their cards at front-end terminals whose multimedia technology will greet the customer by name, display full-motion video and running order totals, and print instant coupons. At the same time, the point-of-sale system will collect the shopper-specific purchasing data. Clemens will use the system to ...
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