Brick-and-mortar retailers are incentivizing customers to surf the net before they peruse the aisles. Printable coupons and price comparison tools are among the shopping aids retailers offer to build brand equity and solidify customer loyalty. Chains like Wild Oats Markets, Albertsons and Pathmark are using email newsletters to lure shoppers to these value-added services. “Although only between 40% and 50% of supermarkets have an email marketing program in place, the segment is way above ...

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