MINNEAPOLIS -- Nash Finch Co. here is using national brand tie-ins to enhance its signature corporate brands -- a marketing approach that creates a unique point of differentiation for the corporate and independent stores it serves, the company said. "We're making an investment to create proprietary brands for our customers to create a powerful point of difference, then combining those lines with powerful national brands to pull customers to the stores' perimeters -- something I really ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.