NEW YORK -- To promote the reinvention of the POWERade sports drink, Coca-Cola held a kick-off event here recently. ts athletes painted in POWERade-themed designs by professional body painters. Some of the sports featured that day included skateboarding and BMX bicycle maneuvers in a huge half-pipe. Also on hand were a masterful hula hoop pro and two 300-pound strongmen, who pulled two POWERade tractor-trailers down Manhattan's 17th street. This incarnation of the beverage includes a new ...

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