HOUSTON -- Coca-Cola Foods here is rolling out a recharged version of its Five Alive citrus punch. d Seattle markets, is designed to be a sweeter, smoother and lighter juice drink than the original Five Alive. John Clendening, marketing director of new products, told SN re-energized Five Alive is part of Coca-Cola Foods' strategy to increase market share in every segment of the juice and juice drink category. Juice drinks, Clendening said, have posted a 25% gain in unit volume since 1992. ...
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