It's become a full-blown strategy. What used to be simply cough and cold season remedies are now viewed more broadly by some supermarkets as the upper-respiratory category that is being given year-round merchandising emphasis. In a study on seasonal best practices that was delivered last year by the General Merchandise Distributors Council, Colorado Springs, Colo., the upper-respiratory category was defined as cold, allergy and sinus products, as well as cough syrups, cough drops, nose ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.