WEST LINN, Ore. -- West Linn Thriftway here has launched a display of selected baked goods in "gourmet dress" in a new refrigerated endcap case. "The whole idea of this case is to attract customers' attention and get additional sales. It also adds to our uniqueness," said John Smolders, bakery director for the two-unit independent that is known for its scratch bakery. "We have each item packaged either in a shallow 4-inch by 4-inch gold box with clear lid, or in a small, octagonal, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.