WEST LINN, Ore. -- West Linn Thriftway here has launched a display of selected baked goods in "gourmet dress" in a new refrigerated endcap case. "The whole idea of this case is to attract customers' attention and get additional sales. It also adds to our uniqueness," said John Smolders, bakery director for the two-unit independent that is known for its scratch bakery. "We have each item packaged either in a shallow 4-inch by 4-inch gold box with clear lid, or in a small, octagonal, ...

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