Buyers and merchandisers are keeping frozen pies, cakes, pastries and other baked sweets before consumers, despite the category's uneven sales. Nowadays, in-store bakeries are getting the lion's share of new products, merchandising and advertising. But astute use of advertised price reductions, buy-one-get-ones and multiple pricing, plus endcap displays and product tie-ins -- mostly during the core fall and winter holiday season -- has pulled shoppers to the frozens case. John C. Groub ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.