TAMPA, Fla. - Following a test by Sweetbay here, shoppers in thousands of U.S. supermarkets will begin seeing more colorful coupons presented to them with their receipt at the checkout lane. That's because Catalina Marketing, St. Petersburg, Fla., plans to install new four-color, in-lane inkjet printers from Epson across most of its network of about 17,000 stores nationwide, replacing existing thermal printers that print out the traditional red-framed black-and-white coupons. Some of the ...
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