Men's hair coloring products are adding fuel to the growth of the $1.3 billion mass market hair color category. However, not all supermarkets are taking notice of this emerging opportunity. SN surveyed food chains for comments on what ACNielsen says is the fastest-growing segment in the hair color category, up 20% over last year, according to a report released by the Schaumberg, Ill.-based research company. Out of calls to 10 chains, half said they didn't carry men's hair color products. ...

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