Nothing says "freshness" like a flower, and progressive retailers are using floral to profit from the image. Folding out the department into the foyer, building mass displays that reach toward the ceiling, setting up floral intercepts in other departments, and cross merchandising candles, balloons and flags are all cultivating sales and profits, retailers and industry experts told SN on the eve of the Super Floral Show that opens this week in Tampa, Fla. Whole Foods Market, Austin, Texas, ...

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