Retailers may debate whether -- and how -- to merchandise film and batteries together, but for manufacturers it is clearly a match made in heaven. president of trade development at Duracell USA, Bethel, Conn. Adding cameras to the mix further enhances the presentation as a one-stop-shopping opportunity, he noted. "Merchandising these together offers retailers decided benefits in terms of shopper convenience," said Mike Ivester, national accounts marketing manager for Fuji Photo Film USA, ...

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